Adobe Generative AI: Redefining Productivity in Creative Imaging

This report presents the findings of a research project conducted by Pfeiffer Consulting for Adobe, focusing on the impact of recently introduced generative AI functionality, such as Generative Fill in Photoshop, and the impact its use can have on productivity in creative workflows.

Benchmarks were executed using Pfeiffer Consulting’s Methodology for Productivity Benchmarking, which has been fine-tuned over more than a decade, and measures the time that experienced operators take to execute specific real-world tasks. Please refer to the Methodology section on the last page of this document for more information.