The Manufacturer's Guide to Digital B2B Commerce

The manufacturing industry is undergoing a digital transformation — driven partially by new technological advances, but largely by a massive change in customer expectations. Today, B2B buyers are reluctant to send countless emails back and forth with a sales rep, wait days for a quote, or deal with a clunky, outdated website. As buyers demand convenient, self-service buying experiences, manufacturers know they must adapt. In fact, companies will spend over $2.4 billion on B2B ecommerce platforms over the next four years.